Why do we love (and love to hate) celebrity weed brands?

Celebrity endorsements have long served as an effective marketing tool for brands looking to reach large target audiences in a single swoop.  For normal, federally legal industries, like sports, fashion, and beauty, it’s a straight shot from the celebrity or influencer endorsement to the pipeline of consumerism. Unless a Kendall Jenner/Pepsi-esqe fiasco occurs, there’s little risk for the celebrity or the brand in terms of backlash. Everyone makes a ton of money and voila. But what happens when the industry itself is not only federally illegal, but […]

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